The 9th GPCA Plasticon will focus on the changing regulatory environment and pressures on the plastics industry to adopt more sustainable practices that reduce plastic waste in landfills and the oceans and help realize the superior environmental benefits that plastics has to offer. Leading global FMCG brand owners such as Unilever and P&G have recently pledged to move fully to 100% recycled and recyclable packaging material in the coming years. It is important for the industry to join hands with brand owners in order to innovate solutions that greatly reduce the adverse environmental impacts of plastic waste.