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GPCA PlastiCon 2014

In 2014 the annual GPCA plastic conversion conference will be organized in conjunction with PlastiVision ARABIA 2014.
Focussing on the growth of plastics conversion both globally and in the GCC countries, GPCA PlastiCon 2014 will highlight the key role of innovation in market and product development.

GPCA PlastiCon 2014 will once again feature a spectacular Gala Dinner showcasing the GPCA Plastics Excellence Awards. If a company, individual, academic or student has displayed excellence in plastic conversion innovation, they can enter and be recognised for a range of industry awards. To find out more and to enter visit the awards page.

Program Schedule
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Seminar 1

Opportunities with Plastic Pipes


14.00     Welcome &  Introduction

Robert J Lawrence, Managing Director, GULF PLASTIC PIPE ACADEMY

14:10    Fifteen successful years of promoting consistent high quality PE100

Pierre Belloir, Technical Manager Total Petrochemicals, President PE100+ Association

14.30     Plastic Pipes in the oil & gas sector

Mohamed Ali Jaber, Application Marketing Manager, Borouge

14.50     Trends and developments in polyethylene for pipes

Wes Long, Director, Sales & Manager,  SAUDI PCC

15.10     Q & A Session

15.30     Refreshments & networking

16.00     Whole life costing of plastic pipe systems

Mike Shepherd, Formerly Head of Operations, Thames Water

16.20     Innovation in HDPE pipe beyond material development

Abdulaziz Al-Sayyari, Technical Marketing, HDPE Pipe, SABIC

16.40    Advances in pipe extrusion

Ralf Mickley, Head of Processing


17.00     Role of standardisation in the development and design of polyethylene pressure pipeline systems

Steve Beech, ISO Plastic Pipe Committee Convenor, SHB Consulting

17:20   Q+A session



17.40     Close of seminar

Seminar 2

Product Improvements through Masterbatches and Additives

Sponsored by:  Astra Polymers

14.00             Welcome &  Introduction

14.10                     Masterbatches in GCC


14.40                     Consumer colour perceptions and their influence on the first moment of truth at the PoS

Ulf Trabert, Unit Manager, Cosmetics Brand Packaging, GABRIEL CHEMIE

15.10                     Q & A Session

15.30                     Refreshments & networking

16.00                     Maximizing value creation and product differentiation through innovative stabilization solutions

Dr. Hayder Zahalka, Global Technology Manager, ADDIVANT

16.25                     Synthetic Silica-Based Anti-blocking additives for easy film conversion

Claudia Haug, Manager Technical Customer Service, EMEA, GRACE

16.50                     Latest generation clarifiers to support polypropylene conversion industry trends for quality, productivity & sustainability

Cristina M Acevedo, Global Product Line Manager, MILLIKEN

17.10                     Q+A session

17.30             Close of seminar


18.00             Welcome Dinner – Sponsored by BOROUGE



09.00   Opening Address, Mr. Abdulaziz  Alhajri Chairman, GPCA Plastics Committee and CEO, Borouge

09.00 | Welcome & Introduction

Session 1

Markets and Developments for Converted Plastics – global and regional

09.10                     Keynote speaker : Innovations in plastics applications: thinking outside the box

Willem De Vos, CEO, Society of Plastics Engineers

09.30                     The Flexible Packaging Market in the Middle East and Africa – Current and Future Trends
Paul Gaster, Director Flexible Packaging, PCI FILMS CONSULTING LIMITED

Success Stories from Regional and International Plastic Converters

09.50                     Poultry Packaging with high barrier shrink films

Stefan Steinmeier, Managing Director, MS HIGH TECHNOLOGY FILMS

10.10                     SCHUETZ Packaging Systems – Global development and local activities in the GCC region

Vit Enders, Business Unit Manager EMEA Packaging Systems, Schuetz Packaging systems

10.30                    Q+A Session

11.30 | Refreshments & networking

Session 3

Opportunities for GCC converters

11.20                     Global Pe analysis: trends and outlook

Max Yong, Senior Analyst, Petrochemicals, PLATTS

11.40                     Conversion opportunities in Jubail PlasChem Park

Mohammed A. Alazzaz, Director Value Parks, Sadara Chemical Company

12.00                     Nylon Polymerization and Plastics Conversion Plants

Dr. Raed AlZubi, Executive President, Petrochemical Conversion Company

12.20                     Innovation centre – Total support to plastic convertors

Jan Roger Karlsson, Scientific Services Group Manager, BOROUGE

12.40                     Q+A Session



09.00 | Welcome & Introduction

Session 4

09.10                     Applications for Plastic Products

Dr. Ulrich Reiners, Managing Director, EXECUTIVE PACKAGING

09.30                     Cleaning without water – Recycling of contaminated plastic


Printing Technologies  – a quantum leap

09.50                     Printed Electronics on Plastics


10.10                     Digital Printing on Plastic – Technology and Market Overview

Sean Smyth, Consultant, PIRA

10.30                     Q+A Session

10.50 | Refreshments & networking

Plastics in Health Care Applications

11.20                     Plastic Resins for Healthcare applications

Hery Randrianantoandro, Healthcare Segment Leader, SABIC

11.40                     Safety and compliance measurements for the use of polyolefins in healthcare applications

Shahin Sandrino, Marketing Manager Healthcare,  LYONDELLBASELL

12.00                     Packaging Processes for Medical Products

Stefan Krakow, Product Manager, GEA FOOD SOLUTIONS

12.20                     Q+A Session


12.40 | Closing Remarks


Speaker Lineup
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Mohammed Alazzaz
Mohammed A. Alazzaz

Director Value Parks

Alazzaz began his career with Saudi Arabia Oil Company (Saudi Aramco) in 1990 as a Project Engineer. Since then, he has taken on various professional and management roles in Projects Management, Joint Venture Development & Coordination, Corporate Project Finance and New Business Development. He was named manager, Value Parks, Sadara Chemical Company in November 2011….

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Raed AlZubi
Dr Raed AlZubi

Executive President

Currently Executive President of Petrochemical Conversion Company (PCC) in Jubail Industrial City, Saudi Arabia, an Integrated Industrial Park for Nylon and Plastics Conversion/Manufacturing. Over the past eight years Dr. Al-Zu’bi has cultivated strong executive level international experience in the Middle East leading Plastics and Industrial manufacturing companies. Early on, working directly in development and mechanical…

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Pierre Belloir
Pierre Belloir

Technical Manager, Total Petrochemicals / President PE100+ Association

After obtaining a PhD in Petroleum Sciences from Institut Francais du Petrole Paris, I started working in 1989 in Refining Research Department before joining the PE Pipe Technical Service and Development in 1994 of a company called previously FINA, then ATOFINA , and now Total. After various activities in Technical Assistance for PE pipe markets…

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Abdulaziz Al-Sayyari

Technical Marketing, HDPE Pipe

Mr. Abdulaziz Saad Al-Sayyari is SABIC HDPE pipe Technical marketing leader. He received a BSc. in Mechanical Engineering from KSU, Saudi Arabia and MSc. degree in Polymers Technology from Loughborough University, UK,  with more than 10 years of professional experience in polymers application research and development as well as an experience in marketing new products and…

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Robert J Lawrence
Robert J Lawrence

Managing Director

Rob Lawrence graduated  as a civil engineer and later gained an MSc and DIC in Water and Sanitation.  He has been involved in consulting for thirty years with responsibility for large scale urban sanitation and water supply as well as rural project work in Africa.  During his career he has worked in the Water Research…

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Gerhard Ossberger

Area Sales Manager

Age (19 – 27 Army service in Austria, finished with A-level at Military high school in Wr. Neustadt) 27 – 30 University of applied sciences in Upper Austria, graduated with Bachelor in “Global Sales Management” 30 – 32 MAS Maschinen- und Anlagenbau MAS GmbH, in the function of Area Sales Manager Sales Areas: Russia, Poland,…

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Hery Randrianantoandro

Healthcare Segment Leader

Hery Randrianantoandro Segment Leader Healthcare SBU Polymers – SABIC Europe Hery Randrianantoandro is Segment Leader Healthcare at SABIC, based at the company’s European Headquarter in Sittard, The Netherlands. He holds the role since July 2013 after joining SABIC in 2012 as Business Development Manager Healthcare.   Prior joining SABIC, Hery held a variety of management and…

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Shahin Sandino

Marketing Manager Healthcare

Shahin Sandino M.Sc.  M.A., is the Marketing Manager for the Polyethylene Healthcare and Caps & Closures Applications at LyondellBasell based in Rotterdam, WHQ. Previously, Shahin has held Commercial and Marketing management positions in various multinational companies operating in the field of Food & Beverages, Personal Care, Pharmaceuticals, Biopharmaceuticals and Polymer industries, such as Unilever, Unichema…

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Frank Schmidt

Team Leader, Comptence Center Packaging

Education: University Munich, Germany 2002-2006 Dipl. Ing. Mechanical Engineering   Wilhelm Büchner University, Darmstadt Germany 2006-2008 Bachelor of Science in Industrial Management   Work Experiences: -       CFS Germany GmbH Until 2012 Product Specialist for Thermoformer Packaging machines -       GEA Foodsolutions Germany GmbH Since 01.07.2012 Team Leader Competence Center Packaging & Product Sales Manager Middle East

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Ulrich Reiners
Dr Ulrich Reiners

Managing Director

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Veit Enders

Business Unit Manager EMEA Packaging Systems

Since 1991        Working in the field of Packaging, Automotive- and Aircraft-components SCHÜTZ GmbH & Co. KGaA, Selters, Germany 1993 – 1995       Marketing Manager; SCHÜTZ GmbH & Co. KGaA, Selters, Germany 1995 – 2000       Working in the field of Industrial Packaging Sales Management / Division Management, Roth Industries, Germany 2000 – 2009       Sales & Marketing…

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Cristina Acevedo
Cristina M Acevedo

Global Product Line Manager

Dr. Cristina M Acevedo is the global product line manager for Milliken Chemical’s Plastics Additives Business out of their headquarters based in Spartanburg, SC, USA. In this role, she is responsible for product line leadership for Milliken’s PP clarifiers including setting strategic direction, product marketing, market analysis, and coordination of global communications.  Prior to her…

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De Vos
Williem De Vos


Willem De Vos became CEO of the Society of Plastics Engineers in January 2012. He began his career in 1991 at Eurocompound, a leading European supplier of rubber emulsion compounds and coatings to the textile and automotive industries. In 1996, he transferred to Recticel, a world leader in polyurethane products.  He evolved to business unit…

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Sean Smyth


Dr. Sean Smyth – Print Consultant, Smithers Pira Sean Smyth is print consultant at Smithers Pira, and offers market and technology-based consultancy. Sean has spent over 25 years in the industry in senior technology positions for a variety of print businesses across the supply chain, in hands on and consultancy roles. He helps companies make…

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Dr Klaus Hecker

Managing Director

Dr. Klaus Hecker Managing Director OE-A (Organic and Printed Electronics Association) Klaus Hecker is Managing Director of the OE-A (Organic and Printed Electronics Association) at VDMA since 2005. He joined VDMA in Frankfurt Germany, in 2003 as project manager. Before his affiliation with VDMA, Klaus Hecker worked at the Institute of Microtechnology Mainz GmbH (IMM),…

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Max Yong
Max Yong

Senior Analyst, Petrochemicals

Max Yong, Platts Senior Analyst, Asia Petrochemicals Max Yong is responsible for adding value and depth to market commentary, contributing to presentation content and developing new analytics products. Max has more than 22 years of experience in the plastics industry, having held various positions throughout the supply chain (as a resin supplier, trader, and converter)….

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Stefan Steinmeier
Stefan Steinmeier

Managing Director

Dipl. Kfm. Stefan Steinmeier Managing owner of Maria Soell GmbH and its affiliate Maria Soell High Technology Films GmbH, Nidda, Germany Career: Investment banking in Germany and England General manager of some affiliates of a French  international concern Since 2006: managing owner of Maria Soell Since 2011 managing owner of Maria Soell High Technology Films…

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Paul Gaster
Paul Gaster

Director Flexible Packaging

Paul Gaster has more than 35 years experience in the packaging industry in marketing services and corporate planning roles.  In 2000 he joined PCI Films Consulting Ltd to head up the company’s consulting services to the flexible packaging sector.  He co-edits PCI’s European Flexible Packaging and World Flexible Packaging Trends quarterly reports and has authored many flexible…

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Claudia Haug

Manager Technical Customer Service, EMEA

Degree: Diplom-Chemiker (corresponds to a MSc. in Chemistry) Present Position: Manager Technical Customer Service, Engineered Materials, EMEA region for the Business Segment ‘Materials Technologies’ of GRACE, since 2005 with Grace. Career: Extensive professional experience in the application of silica – based engineered materials, catalysts and titanium dioxide pigments. International technical customer service function, global key…

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Ulf Trabert
Ulf Trabert

Unit Manager, Cosmetics Brand Packaging

Ulf Trabert is the Key Account & Unit Manager for Cosmetics Brand Packaging developing markets worldwide in charge of the entire Gabriel-Chemie Group. His longtime marketing and colour experience, working for an international chemical concern in Germany, in responsibility of several functions, developing consumer markets in Europe, Latin America and Asia, always inspires him for global colour perceptions…

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Rainer Kottmeier
Rainer Kottmeir

MD Infrastructure

Rainer Kottmeier, born in 1960. • Graduated Plastics Engineering 1988 • Sales Manager Battenfeld Extrusionstechnik1988-1990 • Sales Director iNoex GmbH 1990 – 2000 • Managing Director iNOEX 2000-2005 • Since 2008 Managing Director battenfeld-cincinnati Germany GmbH

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Ralf Mickley
Ralf Mickley

Head of Processing

Ralf Mickley, born 1961, studied plastics technology at the University of Applied Sciences Bielefeld. He then joined the company Thyssen Umformtechnik. In 1991 he came to Battenfeld Extrusionstechnik. Here he was in charge of the process engineering in the pipe extrusion division. Since 2010 he is Head of Processing Division Infrastructure at battenfeld-cincinnati Germany.

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Mike Shepherd

Formerly Head of Operations

Mike is a Chartered Civil Engineer who has over 40 years experience in water supply operations, mostly distribution and distribution system renovation both in the UK and overseas. Recently retired from Thames Water in London, he is now working as an independent consultant specialising in these areas. In addition to conducting his own business, Mike…

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Steve Beech

ISO Plastic Pipe Committee Convenor

Steve Beech has over 36 years experience in the plastics industry, mainly in technical service functions. He was a member of the BP Chemicals Polyethylene Pipe Technical Service team for nearly 20 years, based in Grangemouth, Scotland. At the end of 2004 Steve retired from this employment to set up his own consultancy business, SHB…

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Wes Long
Wes Long

Director of Sales & Marketing

Wes is the Director of Sales & Marketing for Chevron Phillips Chemical Company’s Petrochemical Conversion Company.  With 25 years of experience and a Bachelor of Science in Mechanical Engineering from Florida State University, Wes has held many positions throughout his career with Chevron Phillips Chemical Company including Engineering, Manufacturing, and Sales Manager.  He currently is…

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Ali Jaber Photo
Mohamed Ali Jaber

Application Marketing Manager

Mr. Mohamed Ali Jaber received an B.Sc. in Chemical Engineering from Colorado School of Mines, USA and ME from The Petroleum Institute, Abu Dhabi, UAE. He has almost 10 years of experience in oil and gas upstream operations and almost 2 years of experience in polymers and plastics. His functional experience includes new product and…

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